BEHIND THE COUNTER

Drugstore Cowboy is a weekly dispatch about the intersection of pharmacy, drugs, and consumer culture - written by someone who's spent his entire life behind the counter.

I'm Alec Wade Ginsberg, PharmD, 4th-Generation Owner and Chief Operating Officer of C.O. Bigelow, the oldest operating apothecary in America (est. 1838). Located in NYC’s West Village, C.O. Bigelow has long served a who’s-who of influential figures across fashion, media, politics, business, and entertainment. It’s become a landmark for all things beauty, wellness, and pharmaceutical - and my front-row seat to the evolution of healthcare in America.

I started this project because I believe we’re overdue for a smart, entertaining, and trustworthy voice on drugs in America. Most people are extremely passionate about how awful our healthcare system is even though they barely understand it. Drugstore Cowboy is my platform to teach you the truth. My goal is to offer perspective from inside the system in order to educate and inspire change.

What’s broken? Who benefits?

Give me five minutes of your week and I’ll teach you everything you need to know about how we got here and where we might be headed next.